Case study · National conference

The DAF Giving Summit: Three Days, Two Venues.

The 5th annual summit for the people who run donor-advised funds, at the Fairmont Austin. Keynotes, fireside chats, an exhibit hall, a book signing, and a night of live country music at Scoot Inn.

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Multi-day conference Austin, Texas

A donor-advised fund is a charitable giving account: donors put money in, then recommend grants to the causes they care about over time. This summit brings together the people who run those programs, from community foundations to the giving arms of major financial firms.

Their goal for the week was simple to say and hard to do: get more of that money to good work. Ours was to show what it felt like to be in the room while they worked on it, from the main stage to the exhibit hall to the conversations in between.

3 daysWednesday through Friday

2 venuesFairmont Austin and Scoot Inn

5 galleriesOrganized by day and program

960+Edited images delivered

On the main stage

Speakers, in Their Best Moments

Stage work means waiting for the expression that tells the story, not just the frame that proves someone spoke.

The summit director waving to the room beneath the Welcome to the 5th DAF Summit screen — The summit’s director opening the 5th annual summit in the Fairmont ballroom.

Julián Castro smiling during a fireside chat on stage — Julián Castro on storytelling and philanthropy.

A speaker laughing on the summit stage — A mentalist who had the whole ballroom grinning.

Between sessions

The Hallway Is Half the Conference

For a lot of attendees, the reason to fly in is the people. Those candid moments are what sell next year's event. So does showing sponsors they were seen: every exhibitor and sponsor display gets covered, so partners have photos to show for their investment.

The summit director talking with attendees between sessions — The summit’s director catching up with attendees between sessions.

Larry Miller signing copies of his memoir JUMP for an attendee — Larry Miller signing copies of his memoir, JUMP.

Sponsor Tecovas hats and leather goods on display at the summit — Sponsors like Tecovas, captured so every partner gets photos of their presence at the event.

Thursday night

Keep Austin Giving, at Scoot Inn

Day two moved across town to Scoot Inn, a historic East Austin music venue, for live country music and line dancing. A second venue, a different light, and a very different energy, with no gap in coverage.

A country band playing fiddle and guitar on the Scoot Inn stage — Live country music on the Scoot Inn stage.

Two attendees in western wear posing together at Scoot Inn — Boots and hats came out for the night.

What the coverage included

One Photographer, the Whole Week

Every room, every dayExhibit hall, welcome reception, and general sessions across three days.

Sponsors coveredEvery sponsor and exhibitor photographed, so partners see their return.

Speakers and stageKeynotes, fireside chats, and the reactions in the audience.

An off-site nightA second venue across town, covered start to finish.

Candids that sell next yearThe hallway conversations attendees came for.

Organized deliverySeparate galleries for each day and program, easy to share.

The event team cheering together in front of a Welcome to Austin neon backdrop — The team behind the summit, at their Welcome to Austin wall.

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